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Volume 2 (2014) Issue 2

  1. BRAND PREFERENCES FOR PERSONAL CARE PRODUCTS: AN ANALYSIS OF MARKET MIX WITH RESPECT TO INCOME SEGMENTATION
    Mor K, Shulekha   pp. 1-12

  2. CONSUMER’S AWARENESS, ATTITUDE, AND BEHAVIOUR TOWARDS MAJOR BRANDS OF SHAMPOO
    Singh S, Mishra S.K.   pp. 13-18

  3. TRAINING EFFECTIVENESS AMONG EMPLOYEES OF POWER SECTOR WITH SPECIAL REFERENCE TO NTPC
    Tripathi R, Chaurasia K.K.   pp. 19-32

  4. SUCCESSION PLANNING
    Srivastava P, Srivastava S   pp. 33-43

 

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